
Rory Aryansyah
Rory Aryansyah
Senior Product Designer
A product designer who focused on user-centric design, and turning ideas and solution into enjoyable and meaningful experiences.
About Me

Hello! my name is Rory
I’m a product designer with 5+ years of experience crafting meaningful, user-friendly experiences for agencies, D2C, and B2B products — especially in the insurance industries. I'm always curious and eager to explore new challenges, industries, and ideas.
Working Experince
Working Experince

Product Designer
Sep 2025 - Present
Responsible for the end-to-end design process of Cermati Insurance Product (Cermati Protect) internal & partner dashboard, insurance marketplace website, and affiliate websites for partners. Also contributed to designing other business units on Cermati like Investment (Cermati Invest), Financial Aggregator Apps (Cermati.com), and maintaining Cermati design system.

Senior Product Designer
Feb 2024 - Jul 2025
Responsible for the end-to-end design process of Qoala’s Agent app (Qoala Plus), internal dashboard, and white-label applications for agents and partners. Also contributed to designing Qoala Thailand’s Agent app (Fairdee) and maintaining the Qoala Plus Design System.

Product Designer
Nov 2019 - Feb 2024
Responsible for the end-to-end design process of Qoala’s Agent app (Qoala Plus) and internal dashboard, enabling the internal team to manage insurance quotations from initiation to policy issuance. Additionally, supported the Qoala Partnership Project by designing internal dashboards for claim process management.

Business Analyst
Apr 2018 - Nov 2019
Gathered requirements for BNI’s internal human capital system application, which includes over 60 modules, covering the entire employee lifecycle from hiring to retirement, including performance rating.

Software Quality Assurance
Feb 2018 - Apr 2018
Conducted testing for BNI’s internal human capital system dashboard and application, covering both Design QA and Software QA.

Business Analyst Intern
Mar 2017 - Feb 2018
Responsible for creating Meeserve, an in-house meeting reservation app for BNI employees. This includes gathering requirements, designing high-fidelity prototypes, developing the app, and conducting testing.

Product Designer
Sep 2025 - Present
Responsible for the end-to-end design process of Cermati Insurance Product (Cermati Protect) internal & partner dashboard, insurance marketplace website, and affiliate websites for partners. Also contributed to designing other business units on Cermati like Investment (Cermati Invest), Financial Aggregator Apps (Cermati.com), and maintaining Cermati design system.

Senior Product Designer
Feb 2024 - Jul 2025
Responsible for the end-to-end design process of Qoala’s Agent app (Qoala Plus), internal dashboard, and white-label applications for agents and partners. Also contributed to designing Qoala Thailand’s Agent app (Fairdee) and maintaining the Qoala Plus Design System.

Product Designer
Nov 2019 - Feb 2024
Responsible for the end-to-end design process of Qoala’s Agent app (Qoala Plus) and internal dashboard, enabling the internal team to manage insurance quotations from initiation to policy issuance. Additionally, supported the Qoala Partnership Project by designing internal dashboards for claim process management.

Business Analyst
Apr 2018 - Nov 2019
Gathered requirements for BNI’s internal human capital system application, which includes over 60 modules, covering the entire employee lifecycle from hiring to retirement, including performance rating.

Software Quality Assurance
Feb 2018 - Apr 2018
Conducted testing for BNI’s internal human capital system dashboard and application, covering both Design QA and Software QA.

Business Analyst Intern
Mar 2017 - Feb 2018
Responsible for creating Meeserve, an in-house meeting reservation app for BNI employees. This includes gathering requirements, designing high-fidelity prototypes, developing the app, and conducting testing.



